Threat Vendors are Going Mainstream:
Extortion Is Their Business Model!

Posted by Greg Mancusi-Ungaro

Wed, May 27, 2015

I’m just back from a fantastic International Trademark Association (INTA) conference. It is exciting to spend a few days with the foremost practioners in trademark and IP world.  One of the most visible organization there was a registrar, Vox Populi Registrar, Inc., who owns the .SUCKS gTLD.   Their representatives, clad in bright blue and white, were merrily touring the floor, speaking with vendors and attendees, about how much business sense it made to a brand to purchase the .SUCKS domain.  There booth featured a continuous slide show of F500 brands,"using" the .SUCKs domain.;; Outside the conference hall, there were more blue-clad representatives, passing out .SUCKs items that were prohibited in the hall. The Vox Populi message was communicated clearly --  It only costs $2500/year to reserve this gTLD.
"Isn't that a small amount to pay to know that no one else uses it with your brand?..."

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Topics: risk management, brand abuse, online brand protection, Reputation Management, INTA, trademark, intellectual property, Risk, gTLDs, cyber threats, Chief Security Officer, online risk, unauthorized associations

Brand Abuse Takedown Checklist and Guidelines for 2013

Posted by Omri Benhaim

Fri, Oct 18, 2013

Recently at an online trademark conference I sat down with a trademark lawyer who has been working in the business for over 30 years. He told me a story of how 10 years ago a client came to him asking to remove a video from a website called YouTube. The lawyers response to his client was “what is YouTube?” and “don’t worry about it, no one will ever see that video or go to that site”.  While I found this story funny I also find it speaks true to the attitude most organizations, lawyers and brand managers had about online brand abuse and trademark infringement.

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Topics: brand abuse, online brand protection, compliance, intellectual property

Violations Of Intellectual Property Rights Costing The Economy £1.3 Billion A Year

Posted by Rosemary Brkopac

Fri, Oct 11, 2013

There was a very interesting article published in the World Intellectual Property Review that focused on a study conducted by the OHIM and the EPO, detailing the contribution of industries that have a “higher than average use of IP rights” to the economy in the EU[1].

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Topics: intellectual property, copyright, counterfeit, economy costs

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