Living in the city of Toronto has been exciting the past few weeks. It’s not often the city you work and live in gets global attention because its Mayor admits to smoking crack, driving drunk, and basically apologizes by saying he was “#inadrunkenstupor” when those events happened. Just when you think you have heard it all, Mayor Rob Ford, continues to give us more to talk about, tweet about, share and comment on, online. Since we (BrandProtect) are located in this great city of Toronto, I thought this would be a good time to test our Social Media Analysis and Research Tool (SMART), with the buzzing online chatter about our Mayor.
The topic is very controversial and Mayor Ford has taken a lot of slack across social media for his actions, for his statements, and for not stepping down or taking a leave of absence. While the volume of mentions of Rob Ford has skyrocketed in the past few weeks, not all that is said is negative. Ford Nation is still strong in Toronto and many people think that if he was to take a leave of absence and go get help, that when he came back healthy – he could easily win next year’s election by a landslide.
Fig.1 Volume of Mentions on Twitter past 14 Days