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Protecting Your Brand for the Heartbleed Bug Aftermath


First, we want to update you; our customers, that the BrandProtect’s servers are not at risk from the “Heartbleed” threat.  We run on Windows Server platform which is unaffected.

Employees: An Insider Threat To Your Brand’s Online Reputation

ikea malaysia loner table

Time and time again, we come across a social media crisis that could have been prevented. Although you can’t control what’s being said outside your organization, you very well can control what’s being said inside. The internal threat is all too real. Whether it’s leaking unapproved information, or a disgruntled employee complaining about their organization (see HMV crisis circa January 2013), organizations need to establish some form of social media guidance. Employees are people; and people make mistakes. It’s important to try to circumvent any possible issues that may cause customers some anguish.

How To Protect Your Company From Sketchy Domain Name Registrations and Scams

domain namesregistration

To say that the expansion of the ICANN’s New Generic Top Level Domains is a great concern for trademark owners is an understatement.  The impact on an organization’s bottom line will certainly be affected, particularly in the area of trademark protection.  In a recent AFP news article, Francis Gurry, head of the World Intellectual Property Organization, explained that he believes this expansion will have a great impact on businesses as it is an “opportunity for misuse of trademarks”.   What people may not know and what he points out is that registering a domain name is quick, relatively inexpensive and does not require an approval process to ensure the registration does not conflict with the rights of a trademark holder.  Due to these very real concerns it is not surprising that there are a lot of discussions and debates around the New gTLDs, but what about the original 22 gTLDs like .com, .net and .info?  Do businesses and their customers still need to be concerned about them?  The answer in short is, yes.  Below is a list of issues that should still be on your radar.

What is the Cost to Your Organization When Your Internet Traffic is Diverted?

New Call-to-Action

Last fall, one of my new financial services clients asked if BrandProtect could provide them with information about the web presence of their Mortgage Loan Officers, also known as MLO’s.   As you can probably surmise, MLO’s are the lifeblood of many financial organizations, and the first impression prospective clients may glean about a bank/trust company etc. is how their employees are presented on the web. 

Protecting Your Brand From The Dangers of Unauthorized Associations

unauthorized association

A few years ago I was in need of a licenced plumber to come and fix some piping issues I was having in my kitchen. After doing some research online I came across a company’s website that looked professional and organized with reasonable prices. Before making a decision I went to check out their reference section where I saw a referral written by one of my client’s contacts accompanied by that client’s brand logo. At first I thought this was a great opportunity to get someone's personal experience with this company. Although when I got a hold of my contact they informed me that neither they nor their organization have ever hired, worked with or been associated in any way with that company. My client, while concerned, was not sure what risks this issue presented and requested a breakdown of the dangers related to an “Unauthorized Association”.

APWG Reports Phishing up 20%: Criminals Pose as Brands for Better Catch

APWG Q3 report 2013

According to the APWG Q3 2013 Phishing Activity Trends Report, we saw a 20 percent increase in phishing with these attacks rapidly evolving and proliferating. This escalation is generally attributable to rising numbers of attacks against money-transfer and retail/e-commerce websites. As fraudsters escalate their online presence, business’ reputations are on the line. The report highlights the use of organizations’ names and logos as part of their phishing tactics, duping users into opening emails and clicking on links. The following chart indicates the number of unique phishing instances detected by the APWG (The Anti-Phishing Working Group).

Reputation Combat: The Fight to Protect Your Reputation Online

fight for your reputation online

Oh how the tables have turned! A company’s most valuable asset – its reputation – is at the hands of anonymous internet users. Not only are companies exposed to threat from malicious online attacks by hackers and cybercriminals, the power of the internet has made word-of-mouth, once a company's trusted ally, one of the most powerful tools to be used against any brand. Consumers have the opportunity to do and say whatever they want about whoever they want online protected by anonymity. They can defame a brand, write a negative review about a product and criticize a company even if their comments aren’t true.

Top 5 Social Risk Strategies for Financial Institutions for 2014

financial institution risk1

As the social media ecosystem continues to evolve on a daily basis, so do the risks to your brand and reputation. Monitoring social media for risk is a no-brainer these days, but there are other channels you need to be looking at to ensure you are covering all your bases.  

3 Processes & Practices to Protect Your Brand's Reputation

online threat emergency plan

The past few weeks have been very busy as large, well known companies were all hacked and wacked and everything in between as the bad guys took no prisoners. Target, Yahoo and Western Union just to name a few were all compromised. Not surprisingly they all involved the theft of personal identification; as a result, these companies’ reputations have seen a direct hit after information on these attacks spread quickly. 

New Legislation Makes Anti-Spam Laws More Consistent Across North America

anti spam legislation

I just did a mental poll and yes, spam is still one of the most annoying things to receive in your email.  These messages may include unsolicited offers for cheap Viagra or requests from a Nigerian Prince requesting your bank account information because he needs help to move a large sum of money and in turn, will repay you with a generous sum of money for your time and effort.  There are also phishing attacks emails that try to trick the user by providing them with a link to a spoofed website that looks identical to a financial institution’s website.  If you have an email account, chances are good that you have encountered these or similar scenarios. People are becoming more aware of the dangers of engaging with unsolicited emails and stay away, but would you consider a legitimate email from a company as spam?

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