To say that the expansion of the ICANN’s New Generic Top Level Domains is a great concern for trademark owners is an understatement. The impact on an organization’s bottom line will certainly be affected, particularly in the area of trademark protection. In a recent AFP news article, Francis Gurry, head of the World Intellectual Property Organization, explained that he believes this expansion will have a great impact on businesses as it is an “opportunity for misuse of trademarks”. What people may not know and what he points out is that registering a domain name is quick, relatively inexpensive and does not require an approval process to ensure the registration does not conflict with the rights of a trademark holder. Due to these very real concerns it is not surprising that there are a lot of discussions and debates around the New gTLDs, but what about the original 22 gTLDs like .com, .net and .info? Do businesses and their customers still need to be concerned about them? The answer in short is, yes. Below is a list of issues that should still be on your radar.