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Credit Unions Need to Start Managing Their Social Media Risk


Why Social Media Risk Planning is Necessary for Brand Image

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Why Social Media Risk Planning is necessary for a Positive Brand Image

The cyber threat landscape is evolving, are you?

cyber threats

In the last 20 years there has been an evolution of cyber threats faced by both businesses and individuals. New technologies and social norms have changed the type and frequency of threats we deal with on a daily basis due to rapidly changing technology including the introduction of the Cloud, the proliferation of personal smart phone use, a push towards social engineering attacks and the ever increasing interconnectivity of technology.

Twitter Trademark Abuse and Impersonation

twitter trademark abuse

It is important for businesses to understand how managing their reputation can influence how a company is perceived by others. Reputation Management was originally a focus for Public Relation departments, but along with the advancement of technology, there has become an increase in number of places for your brand’s image to be affected. The internet, specifically social media sites, has become a major concern for an organization’s search results.

BrandProtect welcomes the APWG! Free Cybercrime Webcast on June 12

cybercrime webinar

The APWG is the global industry, law enforcement, and government coalition focused on unifying the global response to cyber crime through development of data resources, data standards and model response systems and protocols for private and public sectors.  When it comes to setting standards for cyber crime response and protocols, APWG is one of the most authoritative organizations in the world.

5 Reasons Why You Should Care About Internal Auditing

internal auditing

One of the questions that customers ask BrandProtect most often is about social media policies and monitoring.   Luckily, there are many great examples of processes and procedures in parallel areas of business that can be applied to this issue.  At BrandProtect, we recommend an approach which is modelled around the “internal audit” procedures used at many companies to assess financial risks.  The purpose of internal audit is to ensure that the proper "controls" (procedures and policies) are in place and are effectively being followed.  They target “situations” that have a high risk score (high likelihood of happening and a high impact if they do happen).  The best Internal auditing practices look not only at abstract metrics (such as incident frequency and risk exposure)  but also at  a company’s strategic goals – different strategic goals will change a company’s willingness to take on risk.   Adding social media activity to the scope of an internal auditing practice will strengthen a company’s understanding of risk exposures that could affect its business.

Password Panic Can Put Your Brand’s Reputation At Risk

admin passwords

Earlier this month we were all informed that the Heartbleed bug which affected versions of OpenSSL, a widely used data encryption standard had potentially compromised our personal information. Around the world the response was the same “change your password”. Seems like a simple enough solution, but if you are using an unsecure password changing it will not protect you for long. In addition if you did not wait for each website to patch their OpenSSL before changing your passwords, then your new passwords may have already been compromised too.

Do you know where your Logos are? BrandProtect, your trusted partners in Internet Threat Management, does.

monitoring brand logos

For over a decade BrandProtect has serviced dozens of clients over a wide spectrum of industries, monitoring the Internet for all sorts of infringements to the online brand.  Our primary goal is to become as integrated with our clients’ brand enforcement teams as fully as possible.  That way we can better identify the risks to their brand, provide the best advice possible on how to deal with these risks, and, if necessary, intervene on the client’s behalf in the best way possible in order to have the issue resolved. 

Protecting Your Brand for the Heartbleed Bug Aftermath


First, we want to update you; our customers, that the BrandProtect’s servers are not at risk from the “Heartbleed” threat.  We run on Windows Server platform which is unaffected.

Employees: An Insider Threat To Your Brand’s Online Reputation

ikea malaysia loner table

Time and time again, we come across a social media crisis that could have been prevented. Although you can’t control what’s being said outside your organization, you very well can control what’s being said inside. The internal threat is all too real. Whether it’s leaking unapproved information, or a disgruntled employee complaining about their organization (see HMV crisis circa January 2013), organizations need to establish some form of social media guidance. Employees are people; and people make mistakes. It’s important to try to circumvent any possible issues that may cause customers some anguish.

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