Threat Vendors are Going Mainstream:Extortion Is Their Business Model!

Posted by Greg Mancusi-Ungaro on Wed, May 27, 2015

I’m just back from a fantastic International Trademark Association (INTA) conference. It is exciting to spend a few days with the foremost practioners in trademark and IP world.  One of the most visible organization there was a registrar, Vox Populi Registrar, Inc., who owns the .SUCKS gTLD.   Their representatives, clad in bright blue and white, were merrily touring the floor, speaking with vendors and attendees, about how much business sense it made to a brand to purchase the .SUCKS domain.  There booth featured a continuous slide show of F500 brands,"using" the .SUCKs domain.;; Outside the conference hall, there were more blue-clad representatives, passing out .SUCKs items that were prohibited in the hall. The Vox Populi message was communicated clearly --  It only costs $2500/year to reserve this gTLD.
"Isn't that a small amount to pay to know that no one else uses it with your brand?..."

Read More

Topics: risk management, brand abuse, online brand protection, Reputation Management, INTA, trademark, intellectual property, Risk, gTLDs, cyber threats, Chief Security Officer, online risk, unauthorized associations

Do you know where your Logos are? BrandProtect, your trusted partners in Internet Threat Management, does.

Posted by Adrian Sertl on Tue, Apr 22, 2014

For over a decade BrandProtect has serviced dozens of clients over a wide spectrum of industries, monitoring the Internet for all sorts of infringements to the online brand.  Our primary goal is to become as integrated with our clients’ brand enforcement teams as fully as possible.  That way we can better identify the risks to their brand, provide the best advice possible on how to deal with these risks, and, if necessary, intervene on the client’s behalf in the best way possible in order to have the issue resolved. 

Read More

Topics: trademark issues, compliance, unauthorized associations

Protecting Your Brand From The Dangers of Unauthorized Associations

Posted by Omri Benhaim on Tue, Mar 11, 2014

A few years ago I was in need of a licenced plumber to come and fix some piping issues I was having in my kitchen. After doing some research online I came across a company’s website that looked professional and organized with reasonable prices. Before making a decision I went to check out their reference section where I saw a referral written by one of my client’s contacts accompanied by that client’s brand logo. At first I thought this was a great opportunity to get someone's personal experience with this company. Although when I got a hold of my contact they informed me that neither they nor their organization have ever hired, worked with or been associated in any way with that company. My client, while concerned, was not sure what risks this issue presented and requested a breakdown of the dangers related to an “Unauthorized Association”.

Read More

Topics: online brand protection, Reputation Management, unauthorized associations

Recent Posts

Posts by Topic

see all