It is important for businesses to understand how managing their reputation can influence how a company is perceived by others. Reputation Management was originally a focus for Public Relation departments, but along with the advancement of technology, there has become an increase in number of places for your brand’s image to be affected. The internet, specifically social media sites, has become a major concern for an organization’s search results.
For over a decade BrandProtect has serviced dozens of clients over a wide spectrum of industries, monitoring the Internet for all sorts of infringements to the online brand. Our primary goal is to become as integrated with our clients’ brand enforcement teams as fully as possible. That way we can better identify the risks to their brand, provide the best advice possible on how to deal with these risks, and, if necessary, intervene on the client’s behalf in the best way possible in order to have the issue resolved.
Bullying is a very high profile issue in our world today. Typically, the term is associated with youth and the pressures they face just to fit in with their peers. The word “bully” is defined in the Oxford Dictionary as “a person who uses strength or influence to harm or intimidate those who are weaker.” The thing is, bullying is not only subject to the struggles of the youth. It is a state of being that can be seen in different facets of society, including the corporate world - particularly when it comes to intellectual property. The US Patent and Trademark Office (USPTO) defines a trademark bully as “a trademark owner that uses its trademark rights to harass and intimidate another business beyond what the law might be reasonably interpreted to allow.” 
As the time draws closer to the launch of the new gTLD’s more and more organizations have to decide if they want to add their trademark terms to the Trademark Clearing House (TMCH) for protection. I do see some value in this but there are also a lot of gaps in the system, which I will share with you. Each company needs to weigh the pros and cons of submitting their trademarks to the TMCH and decide make the most sense for their brands.
The International Trademark Association (INTA) Annual Meeting marked its 135th year in Dallas, Texas. There was no short supply of cowboy hats and warm southern hospitality to meet the delegates as they convened into downtown Dallas. At this point, I am not sure what the attendee number will be this year, but they say that it is on track to beat last year’s Washington, DC meeting which opened its doors to 9600 attendees – a new record.
In today’s online world filled with 2.4 billion anonymous internet users and over 634 million websites protecting your Copyrights and Trademarks has become extremely vital while also becoming increasingly difficult. Whether you are a retail company, a pharmaceutical producer, a banking or insurance institution you need to protect your Intellectual property online or your brand along with your customers will be subject to Phishing/Malware scams, fake/copy websites, and possibly impersonation profiles on Facebook and Twitter.
On March 7–8, 2013, Philadelphia, Pennsylvania, USA was the epicenter for IP practitioners seeking clarity and actionable advice in the areas of global brand portfolio management, enforcement in social media, and opportunities and challenges in the new generic top-level domain (gTLD) landscape. Some 177 participants from around the globe braved blustery conditions to attend nine fast-paced sessions held over two days.
It is 2013 and there is a flurry of activity surrounding the new generic top-level domains (new gTLDs). Clarifying questions (CQs), enforcement opportunity deadlines and webinars about the new gTLDs have all been a part of this ever changing internet landscape, particularly if you are a trademark owner or applicant. With the new gTLDs slated to be launched on April 23, where are we now in the process?