Threat Vendors are Going Mainstream:Extortion Is Their Business Model!

Posted by Greg Mancusi-Ungaro

Wed, May 27, 2015

I’m just back from a fantastic International Trademark Association (INTA) conference. It is exciting to spend a few days with the foremost practioners in trademark and IP world.  One of the most visible organization there was a registrar, Vox Populi Registrar, Inc., who owns the .SUCKS gTLD.   Their representatives, clad in bright blue and white, were merrily touring the floor, speaking with vendors and attendees, about how much business sense it made to a brand to purchase the .SUCKS domain.  There booth featured a continuous slide show of F500 brands,"using" the .SUCKs domain.  ibm.sucks; ford.sucks; starbucks.sucks. yourcompanyhere.sucks. Outside the conference hall, there were more blue-clad representatives, passing out .SUCKs items that were prohibited in the hall. The Vox Populi message was communicated clearly --  It only costs $2500/year to reserve this gTLD.
"Isn't that a small amount to pay to know that no one else uses it with your brand?..."

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Topics: risk management, brand abuse, online brand protection, Reputation Management, INTA, trademark, intellectual property, Risk, gTLDs, cyber threats, Chief Security Officer, online risk, unauthorized associations

Trademark Bullies – Guilty as Charged or Misunderstood?

Posted by Jamila Enta

Thu, Aug 01, 2013

Bullying is a very high profile issue in our world today.  Typically, the term is associated with youth and the pressures they face just to fit in with their peers.  The word “bully” is defined in the Oxford Dictionary as “a person who uses strength or influence to harm or intimidate those who are weaker.”  The thing is, bullying is not only subject to the struggles of the youth.  It is a state of being that can be seen in different facets of society, including the corporate world - particularly when it comes to intellectual property.  The US Patent and Trademark Office (USPTO) defines a trademark bully as “a trademark owner that uses its trademark rights to harass and intimidate another business beyond what the law might be reasonably interpreted to allow.” [1]

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Topics: trademark issues, Copyright Law, trademark

Pros and Cons of the Trademark Clearing House

Posted by Elyse Neumann

Mon, Jun 17, 2013

As the time draws closer to the launch of the new gTLD’s more and more organizations have to decide if they want to add their trademark terms to the Trademark Clearing House (TMCH) for protection.  I do see some value in this but there are also a lot of gaps in the system, which I will share with you.  Each company needs to weigh the pros and cons of submitting their trademarks to the TMCH and decide make the most sense for their brands. 

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Topics: trademark issues, Brand Protection, gTLD, trademark

How to Protect your Copyright and Trademark Online in 5 Easy Steps

Posted by Omri Benhaim

Fri, Apr 26, 2013

In today’s online world filled with 2.4 billion anonymous internet users and over 634 million websites[1] protecting your Copyrights and Trademarks has become extremely vital while also becoming increasingly difficult. Whether you are a retail company, a pharmaceutical producer, a banking or insurance institution you need to protect your Intellectual property online or your brand along with your customers will be subject to Phishing/Malware scams, fake/copy websites, and possibly impersonation profiles on Facebook and Twitter.

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Topics: trademark issues, online brand protection, Copyright Law, trademark

Movers and Shakers in Internet and Trademark Enforcement Attend Philadelphia Conference

Posted by Rosemary Brkopac

Tue, Apr 16, 2013

On March 7–8, 2013, Philadelphia, Pennsylvania, USA was the epicenter for IP practitioners seeking clarity and actionable advice in the areas of global brand portfolio management, enforcement in social media, and opportunities and challenges in the new generic top-level domain (gTLD) landscape. Some 177 participants from around the globe braved blustery conditions to attend nine fast-paced sessions held over two days. 

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Topics: trademark issues, online brand protection, ICANN, gTLD, Internet Threats, trademark, gTLDs

New gTLD status update: Are we there yet?

Posted by Jamila Hunte

Thu, Feb 28, 2013

It is 2013 and there is a flurry of activity surrounding the new generic top-level domains (new gTLDs).  Clarifying questions (CQs), enforcement opportunity deadlines and webinars about the new gTLDs have all been a part of this ever changing internet landscape, particularly if you are a trademark owner or applicant.  With the new gTLDs slated to be launched on April 23, where are we now in the process?

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Topics: trademark issues, ICANN, gTLD, trademark

INFOGRAPHIC: Black Friday & Cyber Monday Monitoring

Posted by Omri Benhaim

Mon, Dec 03, 2012

Black Friday and Cyber Monday 2012 are done, but the holidays are still upon us. Is your current monitoring platform enough?

Do you monitor your brand on Social Media? If you do then you have taken a big step in protecting your brand online, but social media monitoring is only one slice of the brand protection pie. Scammers employ various methods in an attempt to divert, confuse and steal from your customers, which, if left unattended tarnishes your brand’s reputation.

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Topics: black friday, mobile app monitoring, Brand Protection, Domain Management, Copyright Law, Social Media Monitoring, cybercrime, trademark, cyber monday, online sales

New York Times “Trademark Concerns” temporarily takes down @NYTOnIt, internet claims ‘overkill’

Posted by Adriana Tayraco

Wed, Nov 21, 2012

Let’s say you owned the New York Times (I’ll let you picture that life for a second, life must be good), now let’s say a law student named Benjamin Kabak starts a parody Twitter account mocking your news headlines with tweets like this one:

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Topics: trademark issues, Brand Protection, trademark

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