Rebranding? 3 Things you need to do to stay compliant

Posted by Adrian Sertl

Fri, Jun 21, 2013

In the world of professional sports rebrands are a part of life; from time to time expansion franchises pop up or teams relocate to new cities, which is usually followed by an aggressive rebranding campaign to sell tickets and merchandise in these new markets.  In professional soccer rebranding is taken to a whole different level as clubs are in the business of redesigning the jerseys they play in on an annual basis with the intent of filling the coffers of their merchandise stores.  For the global brands this can definitely be a very lucrative venture. 

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Topics: Brand Protection, Domain Management, compliance, rebranding

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