“Their selection was terrible.” “Got sick after eating the food”. “That new fancy hair salon is no better than the place in the shopping centre”.
Black Friday and Cyber Monday 2012 are done, but the holidays are still upon us. Is your current monitoring platform enough?
Do you monitor your brand on Social Media? If you do then you have taken a big step in protecting your brand online, but social media monitoring is only one slice of the brand protection pie. Scammers employ various methods in an attempt to divert, confuse and steal from your customers, which, if left unattended tarnishes your brand’s reputation.
We are less than a month away from American Thanksgiving which also signals the unofficial start to the holiday shopping season. Generally considered to be one of if not the busiest shopping days of the year, Black Friday sees crowds of people shake off the turkey dinner fueled haze and line up (often times for hours on end) to take advantage of whatever crazy deals local retailers have to offer. If standing around in the cold and avoiding the occasional stampede isn’t for you, it might be worthwhile to skip all the hassle and shop online, which, as we might expect, is becoming the preferred shopping method of choice.