A Social Media Analyst’s take on the effectiveness of the BlackBerry 10 Superbowl Ad

Posted by Darren Enta on Tue, Feb 12, 2013

Another Super Bowl Sunday is in the books. The people of Baltimore are probably cleaning up confetti, the 49’er fans are making sure that they don’t buy Joe Flacco Subway subs for at least a month. The big deal on Super Bowl Monday for marketing people is: how did the ads do? Super Bowl commercials are widely considered the most hyped and anticipated advertisements released during the year, not to mention their price tags.

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Topics: Social Media Monitoring, social media, analytics, online metrics

Tracking Public Perception: How to get the right metrics

Posted by Darren Enta on Mon, Jun 18, 2012

This past Friday, a great article appeared on Mashable entitled, 10 Social Media tips from a Top Media Agency. The article was prepared by Christine Erickson of Mashable and provides some very concise and sound considerations when formulating a strategy for marketers.

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Topics: Social Media Monitoring, Discussion Monitoring, online metrics

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