Summer is over, school is back in session, and social activity is amping up everywhere. The increase of online activity, driven by school and family activity, raises the odds that you and your family will be exposed to cyber criminals.
As part of the BrandProtect 2016 Elections Project, we’ve been looking at The Donald’s use of Twitter.
Or, more accurately, we’ve been looking at how others have been using Donald Trump's identity to promote their twitter activity. There are lots of them.....
It is no surprise that 84% of businesses have now adopted social media to implement an online presence to communicate with customers and overall, increase their brand reach . Whether a small independent business or a large B2B company, it is more evident than ever that businesses who do not build and maintain an online social media presence will get left behind, and evidently lack competitiveness. Having a social media presence offers clear advantages for marketing and sales departments, however, with this comes the disadvantage of having increased social media risks that could potentially harm the company’s brand. Therefore, it is extremely important that businesses adopt a Social Media Risk Plan to manage their reputation online and know how to mitigate potential threats.
Topics: Brand Protection, risk management, defamatory, brand abuse, online brand protection, Reputation Management, Social Media Monitoring, employees social media, online identity, social media, Internet Threats, Risk, internet security, cyber threats
Spring brings eternal hope as the saying goes. It also continues to bring Phishing to an email near you. One thing we can say definitely about phishing is that it does not discriminate against any of the seasons; Spring, Summer, Fall and Winter are all desirable. Recently, one of my email addresses has been inundated with phishing emails. They range from re-setting my Facebook account; to shipping details and order tracking for the parcel I have apparently ordered to having to contact my ISP for tech support through a specific URL they provided. Now consider that if one has a Facebook account; they may think the email is legit. After all, Facebook seems to be changing things on a weekly basis and with that want to keep their millions of dedicated users up to date on the changes.
March is Fraud Prevention Month. Whether it is identity theft, phishing, online shopping, social media scams, or credit/debit card fraud, there are always victims and unaware accomplices who fall pray to big international crime organizations. The goal of Fraud Prevention Month is to increase awareness and educate public and private companies to avoid the criminal’s attempts so they can do no harm.
By now many of you have read about security site Sophos recently released post on Facebook’s report on compromised accounts. According to the released infographic, 0.06% of the 1 billion logins per day are compromised. It does not sound like a threatening number until you realize we are still talking about roughly 600,000 accounts a day. Facebook’s report also indicated that less than 4% of shared content on Facebook is spam and less than 5% of Facebook users actually experience spam on any given day.
In December of last year Facebook rolled out a new system of tagging friends in photos called “tag suggestions” which was designed specifically to make the process of tagging friends in multiple photos less time consuming. To accomplish this Facebook used, or I should say is still using, facial recognition software which scans newly uploaded photos and matches the faces to previously posted photos; well at least to the best of the software’s ability as it isn’t an exact science. This feature was initially open only to North American Facebook users but, since the beginning of June, has now been enabled for users in Europe.