Reputation Combat: The Fight to Protect Your Reputation Online

Posted by Sarah Connor on Mon, Mar 03, 2014

Oh how the tables have turned! A company’s most valuable asset – its reputation – is at the hands of anonymous internet users. Not only are companies exposed to threat from malicious online attacks by hackers and cybercriminals, the power of the internet has made word-of-mouth, once a company's trusted ally, one of the most powerful tools to be used against any brand. Consumers have the opportunity to do and say whatever they want about whoever they want online protected by anonymity. They can defame a brand, write a negative review about a product and criticize a company even if their comments aren’t true.

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Topics: Brand Protection, Reputation Management, negative reviews

3 Steps to Effectively Handle Customer Complaints

Posted by Natasha Vadori on Fri, Nov 29, 2013

Your company is horrible!

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Topics: brand abuse, Social Media Monitoring, negative reviews

Is Twitter The Preferred Financial News Source? What Your Company Needs To Know

Posted by Adriana Tayraco on Fri, Aug 23, 2013

Picture this: A well-known Billionaire financier tweets about your company’s desirability level to investors - and his own position in your company - causing a Wall Street frenzy.

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Topics: Brand Protection, Social Media Monitoring, twitter, negative reviews, Discussion Monitoring, compliance

Brand Owners Beware: Facebook Rolls Out Photo Comments on Brand pages

Posted by Adrian Sertl on Fri, Aug 09, 2013

In June of this year Facebook launched the functionality for users to add photos to comments on their personal pages.  A month later they went a step further by expanding this ability to include comments on Brand Pages as well.  While there doesn’t appear to be, at present, any way to turn off this new ability if users aren’t interested in it, or moderate the posted photos for that matter, (verification needed) this addition appears to have garnered much more positive fanfare than negative in amongst the general Facebook community.

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Topics: Brand Protection, defamatory, negative reviews, Facebook

Brands at risk: are online customers going out of their way to be offended?

Posted by Adriana Tayraco on Fri, May 31, 2013

Yes, social media is a microphone on full blast and everyone at the party seems to think they are entitled to a public opinion. Every photo, article, video, or slideshow now has a comment section and it is there that you usually find the good stuff. Forget about reading the actual article, you’ll get a much better story from reading the comments!

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Topics: brand abuse, Reputation Management, Social Media Monitoring, negative reviews

How a tweet to @NationalBank got me a great mortgage rate!

Posted by Shanna Gordon on Mon, Apr 29, 2013

A few months back I purchased a new home and needed to re-finance my mortgage.  In the past I have always dealt with a mortgage broker who did all the negotiating for me.  This time proved to be a little different.

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Topics: Brand Protection, Social Media Monitoring, twitter, negative reviews

Manti Te’o and Justin Bieber are LIARS!!! Not really, but poor reputation management lets me call them that

Posted by Darren Enta on Mon, Feb 04, 2013

"These Manti Te'o and Justin Bieber examples are strong reasons that opting to increase any scrutiny or review beyond what is possible from an automation standpoint will only benefit one’s Social Media listening solutionWhen specific criteria and priorities can be established between customer and analyst the customer experience is customized and tailored to deliver only the pertinent analysis that they desire." - Darren Enta, Lead Social Media Analyst at BrandProtect

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Topics: Brand Protection, Reputation Management, Social Media Monitoring, negative reviews, Discussion Monitoring

National Labor Relations Board Steps into the Social Media Scene

Posted by Rosemary Brkopac on Tue, Jan 29, 2013

Along with a fresh near year, we are seeing a fresh new protection on the formerly precarious practice of employees posting their comments about their employers’ activities on social media sites - under certain conditions.

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Topics: Social Media Monitoring, employees social media, negative reviews

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