Social Media and your Marketing Strategy

Posted by Rosemary Brkopac

Wed, Jun 17, 2009

Over the past several weeks a number of our clients asked us to address the possible use of social media applications within the framework of their overall marketing strategy.  Marketing, security and legal staff at our clients companies all have the same question - do their organizations need to actively participate in this web 2.0 revolution to build their markets and relate to their consumers, or are these technologies something they can safely ignore?  Though we here at BrandProtect can't give an outright recommendation we held a client webinar last week that showed how some iconic trademark owners have used web 2.0 applications to leverage and promote their brands, create a sense of community,  and in some cases add a new revenue stream to their business.  The topics ran the gamut - social networks, blogs, forums, mashups, marketplaces and iPhones were all in play.
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Topics: social media, Internet Marketing Strategies

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