It is no secret that negative reviews can damage your reputation. When crisis strikes, a brand is affected in its entirety. Stakeholders pay the price, managers pay the price, and eventually customers will pay the price when they are forced to switch their business somewhere else. In most cases, it is not the initial crisis that causes most of the damage; it is an inadequate response from a company’s representative. Companies have known for a long time that turning a negative review into a positive is the best form of word of mouth advertising there is. But until today there wasn’t much solid proof that negative comments could have a direct and immediate effect on the company’s net profit margin - and they do.
Internet911’s Social Media Monitoring tool offers an array of options to keep track of who’s saying what about you and where. It covers mentions on Twitter, forums, blogs, YouTube, Facebook and the web in general. You set up 5 to 15 keywords and if anyone mentions them online, this tool will find it for you.
We created a short video to make people and businesses aware of some of the internet threats that we all face today. To be prudent in today's internet world, you need to be prepared to respond quickly and effectively to internet threats before they affect your customers, suppliers, stakeholders or employees. You need to have someone to call who understands these challenges and can act on your behalf.