Brand Owners Beware: Facebook Rolls Out Photo Comments on Brand pages

Posted by Adrian Sertl

Fri, Aug 09, 2013

In June of this year Facebook launched the functionality for users to add photos to comments on their personal pages.  A month later they went a step further by expanding this ability to include comments on Brand Pages as well.  While there doesn’t appear to be, at present, any way to turn off this new ability if users aren’t interested in it, or moderate the posted photos for that matter, (verification needed) this addition appears to have garnered much more positive fanfare than negative in amongst the general Facebook community.

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Topics: Brand Protection, defamatory, negative reviews, Facebook

Fourth Amendment Won’t Protect Your Facebook Privacy Expectations

Posted by Adriana Tayraco

Mon, Aug 20, 2012

Online profiles have become a mine of personal information ready for the picking, most profiles’ security settings have not been set properly and anyone with an internet connection can browse through it and find any piece of information on you, even things you don’t want the world to know.

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Topics: Privacy Protection, Facebook

What are Social Media Vanity Metrics?

Posted by Darren Enta

Sat, Aug 11, 2012

Vanity Metrics are the numbers that you hear batted around meetings; you’ve heard them, “last month we had X page views an hour” “Picked up X new ‘Likes’ last week”. Some of you sat back thinking “why are they looking at these figures? What’s the point?” but you didn’t say anything. It’s times like these that offer lessons from our youth that stick with us and resurface at the most appropriate times.  I can still hear the faithful voice of Sgt. Slaughter saying “Knowing is half the battle” good job Hasbro.


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Topics: Reputation Management, social media, twitter, Facebook

Employers asking for Facebook passwords? Not unless they want a lawsuit

Posted by Adriana Tayraco

Wed, Apr 04, 2012

The topic has been trending since it exploded in March. There are numerous stories of companies who have coerced their employees (or future employees) onto giving them access to their personal Facebook accounts. In the U.S., where this “trend” has been spotted, the latest victim is Kimberly Hester, a teacher’s aide at Frank Squires Elementary in Cassopolis who is currently involved in a legal fight against the board after she was suspended without pay when she refused to provide her Facebook password. And she’s not alone, earlier last month the Associated Press reported of earlier cases of employers asking prospective employees to disclose their passwords or “friend” an HR representative on the social media site in order to have a look around their profile.

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Topics: Reputation Management, Privacy Protection, password protection, Facebook

DON’T follow these steps to deactivate your Facebook Timeline

Posted by Adriana Tayraco

Thu, Jan 05, 2012

A new generation of Facebook Scams has emerged just in time for the launch of Timeline – Facebook’s new profile layout. And while these changes have more than one user celebrating Facebook’s evolution, there are a large number of defectors who are begging Facebook to let them revert back to their old profiles.

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Topics: Malware, Identity Theft, Security, Social Media Monitoring, Facebook

Companies Blocking Access to Social Media Sites are Hackers’ Primary Targets

Posted by Adriana Tayraco

Fri, Nov 18, 2011

Banning employees from Facebook, Twitter and other sites shows a 30% increase in computer security breaches

TELUS and the Rotman School of Management have published their third annual IT security study. This time, the study revealed an increase in the number of security breaches in both government entities and companies in the private sector; with government entities experiencing twice the number of attacks – almost a 74% increase. Most of these attacks are aimed at obtaining sensitive citizen data for identity theft purposes.

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Topics: Malware, Identity Theft, Brand Protection, Security, data breach, hackers, Reputation Management, Social Media Monitoring, Internet Threats, Discussion Monitoring, Facebook

Locked out of Facebook? New Facebook security feature “Trusted Friends” could let you back in

Posted by Adriana Tayraco

Thu, Nov 03, 2011

By now many of you have read about security site Sophos recently released post on Facebook’s report on compromised accounts. According to the released infographic, 0.06% of the 1 billion logins per day are compromised. It does not sound like a threatening number until you realize we are still talking about roughly 600,000 accounts a day.  Facebook’s report also indicated that less than 4% of shared content on Facebook is spam and less than 5% of Facebook users actually experience spam on any given day.

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Topics: Identity Theft, hackers, Social Media Monitoring, Phishing, online identity, Internet Threats, Facebook

Facebook: First "Timeline", now “People Talking About” metric added to portfolio

Posted by Adriana Tayraco

Tue, Oct 04, 2011

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Topics: Reputation Management, Social Media Monitoring, social media, Discussion Monitoring, Facebook

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