As part of the BrandProtect 2016 Elections Project, we’ve been looking at The Donald’s use of Twitter.
Or, more accurately, we’ve been looking at how others have been using Donald Trump's identity to promote their twitter activity. There are lots of them.....
That sound you hear is a bunch of the staffers at jeb2016.com (the official Jeb Bush website) trying to make it seem like they are on top of their web presence. Or is that the Trump team, laughing? We can't be sure.
The Washington Post reported yesterday that people who type "jebbush.com" into a browser found themselves redirected to Donald Trump's official site, donaldjtrump.com. You read that right -- one of the leading candidates for the Republican nomination for President of the United States has found himself on the wrong side of one of the most basic domain abuse issues. Someone else has registered a similar domain and is using it to confuse the public. Try it: jebbush.com (It's fun!)
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Yes, it's funny for a moment. But in reality it is very scary. In fact, it is potentially devastating.
The massive breach at Anthem earlier this year originated from spear phishing emails that were sent from domains that impersonated Anthem. The employees who recieved the emails did not notice that the emails originated from a rogue address. They unwittingly opened attachments or clicked on links that gave the attackers inside access to Anthem networks.
When others appropriate your web presence by registering or appropriating a similar or easily mistaken domain, they put themselves in a position to confuse your message, siphon revenues or worse.
How big a problem can it be?...