The reptile brain doesn't have complex emotions. It thinks in simple terms: fight or flight.
My reptile brain wants to fight. Maybe post a video of their shoddy customer service practices to YouTube, register a yourcompanysucks.com domain, and generally bitch and moan so loudly that their senior management gets headaches.
But I won't. At least not yet.
Why not yet? We'll, maybe I can turn them into a customer for BrandProtect and it wouldn't be good if I slammed them publicly. And also because it just too easy to make myself a nuisance. With the power of the Internet, it is possible for one person to tell his story to thousands of people.
This power illustrates just how effective a single "guerrilla" can be in the face of a corporate superpower.